spec Home design
We know builders need designs that are both beautiful and market-smart. Our spec home design services streamline the selections process and ensure your homes appeal to the widest range of buyers. With curated finish packages and cost-conscious choices, we help you create homes that sell faster, look polished, and stand out in today’s competitive market.
Why It Works
Sell Faster:
Well-designed spec homes move off the market quicker, reducing carrying costs and freeing up cash flow.
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Appeal to More Buyers:
Curated, neutral-yet-stylish finish packages ensure broad market appeal without sacrificing personality.
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Save Time:
We streamline selections into organized packages, eliminating bottlenecks and guesswork for your team and trades.
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Boost Perceived Value:
Thoughtful design elevates the look and feel of your homes, justifying stronger pricing and making them stand out against competitors.
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Consistency Across Communities:
Standardized packages ensure a cohesive look across multiple builds while still allowing for variation and buyer choice.
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A beautiful design isn’t just cosmetic—it’s a sales tool. Let’s create spec homes that sell faster, appeal to more buyers, and maximize your bottom line.
what to expect
1. Builder Consultation
We start with an in-person meeting to understand your buyer profile, price point, and goals for the community.
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2. Curated Design Packages
We create cohesive finish packages, including flooring, tile, paint, cabinets, countertops, lighting, and hardware, that keep costs in line while maximizing buyer appeal.
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3. Market-Driven Styling
Every design decision is backed by research into buyer trends and resale drivers, ensuring your homes resonate with today’s market.
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4. Documentation & Efficiency
We provide clear spec sheets, elevations, and finish schedules so your subs and sales team have everything they need—reducing errors, questions, and costly delays.
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5. Ongoing Support
As your projects evolve, we can update or expand design packages to keep your homes fresh, relevant, and aligned with buyer demand.
spec home project highlights
northwood
Winter Park, FL
Parkland
Winter Park, FL
LET'S WORK TOGETHER
Every great design begins with understanding your vision.
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We start every project by getting to know you and your space. Our simple questionnaire helps us understand your style, goals, and vision, so we can tailor our design approach just for you. Click the link below to complete the questionnaire and schedule your complimentary initial consultation.